My design process

Bringing ideas to life with thoughtful design and creativity. Each service is thoughtfully crafted and customized to meet your specific goals and needs.

Bringing ideas to life with thoughtful design and creativity. Each service is thoughtfully crafted and customized to meet your specific goals and needs.

Delivery + Tracking

After testing, I deliver all assets to the development team, including high-fidelity screens from Figma, components, libraries, design systems, style guides, and any other necessary design assets. Throughout and after implementation, I monitor KPIs, user feedback, and metrics to analyze and improve the product.

After testing, I deliver all assets to the development team, including high-fidelity screens from Figma, components, libraries, design systems, style guides, and any other necessary design assets. Throughout and after implementation, I monitor KPIs, user feedback, and metrics to analyze and improve the product.

After testing, I deliver all assets to the development team, including high-fidelity screens from Figma, components, libraries, design systems, style guides, and any other necessary design assets. Throughout and after implementation, I monitor KPIs, user feedback, and metrics to analyze and improve the product.

Before delivering the design documentation, I create assumptions to better understand user behavior within the product. Depending on the issue we're addressing, additional methods like user testing, prototype testing, A/B testing, or direct observations may be conducted.

Tests & Analysis

Once the results are in, I move on to developing the design. This involves creating or applying a style guide, utilizing an existing design system or crafting a new one, and building a high-fidelity prototype for testing purposes.

Solution

Research & Ideation

I dive deep into understanding the problem, constraints, and goals. Once these are clear, I start with desk research to validate assumptions, leading to user flows, stories, and personas. Workshops with stakeholders helps ideate solutions, which are then shaped into low-fidelity prototypes and user flows.

About me

Portfolio

Contact

Hi again!

Hi again!

I’m Zoraida, a Venezuelan designer with knowledge and experience in various branches of design but my only love is product design.

I’m Zoraida, a Venezuelan designer with knowledge and experience in various branches of design but my only love is product design.

With more than 3 years of experience, working in various industries, communicating with dynamic teams at different scales, developing digital products from a websites to Apps. Always putting the user first.

With more than 3 years of experience, working in various industries, communicating with dynamic teams at different scales, developing digital products from a websites to Apps. Always putting the user first.

What I can do

Bringing ideas to life with thoughtful design and creativity. Each service is thoughtfully crafted and customized to meet your specific goals and needs.

Bringing ideas to life with thoughtful design and creativity. Each service is thoughtfully crafted and customized to meet your specific goals and needs.

Illustration & Icon Design

UX/UI Designer

Research & Wireframing

Responsive Design

Branding & Identity

Prototyping & Testing

Design Systems

Usability & Accessibility Audit

Web Development

See my CV

Explore More About My Expertise

Explore More About My Expertise

Feel free to contact me

Feel free to contact me

zoraidasanchez97@gmail.com

zoraidasanchez97@gmail.com